Achieving Precision in Marketing with Value-Based Optimization
Can Value-Based Optimization Create a Revolution? Indeed, can Value-Based Optimization (VBO) create a seismic shift in marketing strategy and truly transform your organization’s marketing ROI? The answer is a resounding yes! But how does it work? In essence, Value-Based Optimization is a data-driven approach to marketing, drawing out specific insights and strategic impetus from hard […]
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